Developed and managed non-earned marketing funnel for rapidly growing company in the B2B HR Benefit space. Coordinated multiple channels, automation, and analytic tools to provide cost-effective lead generation for sales team. Channels included Facebook, Adwords, LinkedIn, Twitter, Email and OOH.
Evaluated existing technology then researched multiple market opportunities to commercialize IP external to organization. Presented market sizes, competitors, and ROI estimates to project owner, then the entire C-suite.
Created Physician Engagement App
Consulted, designed and sold physician engagement app to HCA. Discovered the problem and provided a customized Mercury app to deliver consumer-grade experience and enterprise-grade back end at a significantly lower cost than full custom. Provided materials to sell the project to stakeholders across the organization.
Physician Engagement Mobile App
We were asked to create a brand new product and the company's first mobile app. Created requirements, put together wireframes, iterated through visual and user experience design with prototypes, and delivered complete specification for handoff to development. Also included complete survey package for use with physicians during beta testing.
Web app design and prototyping
Healthcare Bluebook needed help with a new product targeted to physicians. We took the rough wireframes and generated graphic layouts and a prototype in Powerpoint. Solved issues with flows, user experience, and visual problems.
Content Engagement App Marketing and Sales
Created strategic and tactical marketing actions to support development of three markets: Enterprise, Higher Education, and Healthcare. Included websites, digital advertising, conferences, speaking engagements, channel partnerships, and sponsorships. Clients landed included SAP, Johnson & Johnson, and University of Mississippi.
Part of our practice is giving back to our community. Up to 20% of our time is spent on projects for nonprofits. We migrated them from an unmaintainable Wordpress site to the Wix platform in under three person days and then trained the staff to maintain it.
We created these guitar picks for a major conference and exhibition. Eschewing the normal tchotkes, these were a hit with both participants and sales staff because they created connections around music and the fact that the company was located in Nashville. These conversations transitioned to our product in an organic way, generating over 100 leads in one day.
Multichannel Marketing, Product and Services
Created and executed first strategic marketing plan to efficiently market both products and services. Leveraged strengths from both sides to optimize lead generation, partnerships, sponsorships and client references.
HTML5 Syndication Solution
Conceived and developed breakthrough browser-based app for syndication across partner apps. One of the first HTML5 apps to use local storage to ensure access without an internet connection, it multiplied the users for product with minimal investment.
First Use of Geofencing for Coupons
Pioneered geofencing in mobile apps to increase digital coupon use in grocery and convenience stores.
Innovative and Inexpensive Exhibits
Created multiple booth designs that created buzz and generated high quality leads through innovative ideas and technology, not large budgets.